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The Care Bears Book of Colors (1984): What a Difference 25 Years Makes

Peggy Kahn, The Care Bears Book of Colors (American Greetings, 1984)


photo credit: me

How depressing that 1984 can now be considered classic…

This is actually my wife’s, and has been handed down to the little guy after years of sitting in a box (my wife was, and still is, a Care Bears fanatic). Coincidentally, she pulled this one out right around the time the Sesame Street Colors! bath book (q.v., elsewhere this ish) made an appearance courtesy grandma. This is the better-written and more involved of the two, which isn’t terribly surprising; I haven’t been thrilled with the quality of the Modern Publishing Sesame Street-licensed products overall. Not that I expected a great deal from a licensed board book put out by a greeting card company, either. The formula is simple: one of the bears is a specific color. “What else is [that color]?”, and the page contains a few examples of other things (e.g., for the yellow bear, the sun). There are a few odd choices—the blue page, in particular, is kind of WTF all around—but it’s still a good one, assuming you can find a copy these days. ***

About Robert "Goat" Beveridge

Media critic (amateur, semi-pro, and for one brief shining moment in 2000 pro) since 1986. Guy behind noise/powerelectronics band XTerminal (after many small stints in jazz, rock, and metal bands). Known for being tactless but honest.

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